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Ideal Standard

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    Ideal Standard is a leading bathroom‑brand offering high‑quality sanitary ware, taps, furniture, bathing and accessory solutions for residential, commercial and healthcare environments.

    About Ideal Standard

    With a heritage stretching back over a century, Ideal Standard is synonymous with craftsmanship, quality and innovation. The brand emphasises the combination of design and performance, placing architects, specifiers and installers at the heart of its mission — providing complete bathroom solutions under its “Singular™” service model.

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    Product Range & Key Solutions

    Ideal Standard’s portfolio covers multiple categories:

    • Ceramics (toilets, basins, bidets): E.g., the i.life collection of toilets and basins.
    • Taps & Mixers: Designer brassware and fittings, available across multiple style families.
    • Bathing & Showering: Baths, shower trays and shower systems combining materials innovation and design.
    • Furniture & Accessories: Bathroom furniture, storage, mirrors and accessories to create complete schemes.

    Key Features & Benefits

    • Design‑led innovation: Ideal Standard collaborates with international design studios and uses technologies like ‘AquaBlade®’ flushing or award‑winning ceramic processes.
    • Quality & reliability: With advanced manufacturing (in‑house ceramics, taps) and strict standards, Ideal Standard ensures high performance in domestic, commercial and healthcare settings. 
    • Comprehensive solutions provider: The “Singular™” service offers one point of contact, full range coverage and project‑scale support for specifiers, installers and developers.
    • Sustainability focus: The company emphasises resource‑efficient production, circular economy practices and reduced environmental impact.
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